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About

Wildfox

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Learn more about the Wildfox Resorts Group

Wildfox was founded in 2021 to lead a new wave in adventure and wellness resorts.

Wildfox is more than a resort, it’s a way of life. Driven by a bold vision, our founders set out to create the UK’s most iconic destination brand – combining high-energy adventure, restorative wellness, and deep connection to nature.

Each Wildfox resort blends breathtaking natural landscapes, sustainable design, and locally rooted experiences to redefine leisure tourism.

We’re not just a place to stay, we’re a crafted escape. A place where energy meets stillness, where the wild is always close, and every stay is unforgettable.

Our Values

Planet

We live for the wild and we protect it.
Every choice we make honours the land and looks ahead. Sustainability isn’t an extra, it’s embedded in everything.

Pleasure

We craft quality you can feel. From the flavours to the fabrics, playlists to the panoramic views, every detail is considered, sensory and built to elevate the experience.

Possibility

We don’t just offer escapes, we open doors. Wildfox is a launchpad. To move more. To slow down. To feel deeper. To change something in you, or around you.

​Wildfox was born in Wales with a singular ambition: to become the most loved adventure and wellness brand, by staying true to the wild in every way.

Our first resort opens in South Wales in 2028, with more destinations to follow across the UK and Europe.

While technology enables frictionless service and seamless operations, it’s people, place and purpose that set us apart.

Each Wildfox resort blends bold design, thrilling adventure, and soul-soothing wellness.

Crafted for the seasons, rooted in culture, and designed to move you.

Get to know the team

  • Keira Jones

    Keira Jones

    FD

  • Andrew Price

    Andrew Price

    Director of Development

  • Martin Bellamy

    Martin Bellamy

    Group Operations Director

  • Ben Lloyd

    Ben Lloyd

    Group Strategy Director

  • Peter Moore (OBE)

    Peter Moore (OBE)

    Advisor to the board

  • Tom Edington

    Tom Edington

    Group CEO

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